As 2023 creeps up on us, we’re reminiscing on the year we’ve had. We’re always so full steam ahead at Fur, that sometimes we forget to stop and take a minute to recognize our wins both big and small. A few years back we started compiling what has been lovingly dubbed Fur-o-nomics, an annual tradition where we round up some noteworthy numbers and stats from the year. It usually involves looping in lots of different team members to pull numbers from every corner of the business, and it really highlights that Fur’s success is the culmination of so many talented people working together.
2022 was a big year for us, and feels really defined by community. From the estheticians and body hair experts who joined us as Fur Professionals, to the coworkers who joined us at Fur HQ, we’ve welcomed so many new people into our little Fur universe.
So without further ado…here is our year by the numbers:
Two new products launched.
We launched two new products this year—it’s hard to imagine how we ever lived without Ingrown Eliminator Serum and KP Body Scrub before! These two formulas are our most powerful yet, both containing a high percentage of alpha-hydroxy acids to target ingrowns, HP, KP, and bumps.
Every four minutes, someone buys a Fur Oil.
Whether you’re trying it out for the first time or re-upping on your favorite, we love that you love Fur Oil. The product that started it all, Fur Oil was created in 2014 to condition both pubic hair and skin, in a landscape dominated by body care products focused solely on hair removal.
Thirty people work here now.
We grew! Thirty insanely talented and kind full-time people make up the Fur team now, along with ten part-time people and two interns. That’s twice as many people as we had at the start of the year! We feel so lucky to be working together and keeping the lights on over here at Fur HQ.
Over 130 mentions in the press.
Spanning Vogue, Marie Claire, InStyle, Forbes, US Weekly, Glamour, Cosmopolitan, The Cut, and many more, Fur was written about over 130 times! We’ve come a long way from pubic hair being something only whispered about, to now being splashed across the pages of some of the most prestigious publications.
Over 10,000 body hair experts use Fur.
When we first founded Fur, estheticians and body hair experts were some of the first people to try our products and believe in our brand. Not only do these experts recommend Fur to their clients, they actually use Fur in-treatment to complement their services. It’s a huge honor to know that thousands of estheticians and experts are using and approving Fur in salons all over the world.
Ten million views on Tiktok, and counting.
While we’re not inventing any new viral dance routines…yet…we’re having fun making content over on our Tiktok, and it seems some of you like it! Feel free to follow us there—we promise we’re not cringe!
That’s a wrap on 2022! Whether you just joined us this year or have been a fan since 2016, we can’t thank you enough for being on this journey with us. Cheers to another great year, and see you in 2023!